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Comments Off on Guys at work save some ducklings

Guys at work save some ducklings


Some of the guys from one of the departments across the room have saved a family of ducks that got into trouble in our car park.

Good on them.

CV – Neil Coomber-Webb


Name Neil Coomber-Webb
Address 13 Tottington Close, Thetford, Norfolk, IP24 3FE
Tel/Fax 01842 765350
Mobile 07980 531606
Date of Birth 5/10/71
Status Married, two children
Age 40
Notice Period 4 Weeks
Driving Licence Full (car owner)

I have worked for 20+ years in Print, Design and Marketing environments, with 12+ years experience working in agency and commercial environments, operating and leading cross-functional teams.


April 2011 – Present
Anglian Home Improvements, Norwich – Head Office
Digital Marketing Manager

Direct Reports – 3x Online Co-ordinators

Activity Description
Currently responsible for overseeing and optimising digital marketing campaigns for Anglian Home Improvements company websites. Utilising experience of website management to manage the site and CMS; conduct online analysis, PPC and social media, Google analysis, and reporting. Undertaking content creation and defining online customer journeys, lead nurturing and lead generation programmes.
Through the use of strong digital marketing and website management skills as well as a good technical online understanding, we’ve been able to maximise lead conversion and improve return on investment.
By the use of strong analytical skills, detailed orientation, and working with the numbers I’ve brought a creative and innovative approach to our company’s website. Additionally, as Digital Marketing Manager, I’ve built a reputation as having a can-do attitude coupled with an entrepreneurial and driven spirit

Key Performance Indicators (KPI’s)

  • Maintain leads, sales and costs to company approved company targets.
  • Generating 150-250 leads/day @ Return per lead of £600
  • Continuous increase in social media visibility and positive brand reputation.
  • Write and implement a full Social Media Strategy, utilising all major networks
  • Twitter, Facebook, Blog, Google+, Pinterest
  • Monitor using Tweetdeck, Radiant 6, Meltwater Buzz
  • Develop strategy to improve sentiment score
  • Writer and editor for company blog

Key Skills
Proven experience in delivering Online Marketing or Website Management, delivering proven results.

Website management and strategy

  • Ensure website is, at all times, comprehensive and current.
  • Develop website functionality to increase visitors/enquires.
  • Monitor, and develop social media activity to increase company profile, aid branding and develop lead sources.
  • Regularly report on all online activity in conjunction with external digital media agencies.
  • Project plan all online development work within budgetary guidelines.
  • Identify additional opportunities for online / sale generation.
  • Ensure the website is regularly maintained including current promotions and other marketing activity.
  • Continuously monitor and report on website and social media performance to agreed company lead source targets.
  • Maintain RPL and COS to within agreed company standards.
  • Monitor budgetary spend on approved projects.
  • Working with the Marketing Director to develop and drive engagement to the website
  • Commercially aware, reliable and IT literate with skills covering MS Project, Word and Excel
  • Lead generation and capture in support of the sales team
  • Monitoring and measuring the ROI of each campaign
  • Experienced in managing spend in order to deliver the required ROI for the business
  • Expertise in developing and managing digital propositions
  • Thorough knowledge of web analytics tools
  • Experience of developing, mobile propositions and digital user experience development
  • Experience of core digital marketing skills including SEO, PPC, etc
  • Undertaking strategy meetings with our Google account manager
  • Ensuring increased business visibility online, and all the activities that this entails, combined with creating and analysing the existing digital strategy
  • Experience of digital marketing reporting, and the use of online analytical tools such as Webtrends, Hitwise or Google Analytics
  • Undertaken AB testing, multi-variant testing and user testing for site improvement
  • Tracking, reporting and analysing online marketing campaign results across marketing channels
  • Creating reports and conducting data analysis in Excel
  • Conducting campaign creative brainstorming and planning
  • Ensuring delivery of high quality digital solutions that meet objectives and requirements by establishing a comprehensive project brief and carrying out the work personally and/or working with colleagues and suppliers to ensure requirements are met
  • Able to operate closely with the client and empathise yet be tough when necessary.

Social Media

  • Experienced in developing Social Media Channels – Blog, Facebook, Google+, Twitter, Pinterest etc
  • Delivering Blogs from marketing collateral, and sales material including product and market overviews as well as development white papers, PR releases and self generated stories

Customer Insight management and analysis.

  • Delivering and analysing quantitative research, e.g. customer surveys
  • Delivered a sales representative customers survey to assess the presentation standard, resulting on a 100% uplift in return per lead
  • Implemented a Sales Optimisation strategy resulting in an addition £150,000 per annum sales
  • Implemented a website user survey to improve understanding of the users requirements
  • Implement and manage the company lead feedback system, monitoring all leads via online systems to increase conversion rates and customer retention.
  • Customer Satisfaction Survey – Email survey to obtain feedback and insight into position within buying cycle to advise sale on appropriate strategy.
  • This feedback as doubled sales conversion and revenue, compared to non-surveyed leads. Currently implemented for sales, rolling out to Service calls and Operations
  • IVR – Call Centre Agent Survey, implemented to improve call quality and assess agents, improving training procedures, improving quality and recognising best practice.
  • Analysis and report on responses showing areas of excellence, improvements and potential growth
  • Implementing a customer satisfaction survey to improve delivery of service, increase reputation and provide material for a customer endorsement strategy

Leadership Skills

  • Excellent man management skills, internal team of 3x Digital assistants, external Customer Response, PPC and SEO agencies
  • Able to manage third party agencies effectively and cost effectively, negotiating contracts etc
  • Clear communicator, able to influence at senior board level
  • Proven ability to deliver projects on time and within budget
  • Able to identifies issues and risks in projects
  • Highly effective communicator with strong written and verbal communication skills
  • Excellent networking skills relevant to the digital and social media market
  • Excellent analytical and problem solving skills
  • Ability to make objective use of qualitative and quantitative data, information and knowledge
  • Strong marketing credentials
  • High degree of commerciality
  • Strong creative skills and full mix marketing skill set


  • Able to travel domestically and internationally
  • Excellent IT skills, MS office, database experience, web, email, excel
  • Analytical, numerate and creative
  • Able to analyse/trial, new, lapsed and cancelled campaigns, report on the results and recommend the on-going strategy
  • Develop and build an affiliate networks
  • Has an obsessive attention to detail and excellent presentation skills
  • Ability to support the fulfilment of marketing strategies and media campaigns, through effective planning and management of media and communications channels
  • Comfortable to liaise between agency online and marketing teams to ensure effective coordination of campaign activity
  • Responsible for the achievement of campaign or project objectives within agreed time scales and budgets
  • Constantly focused on maintaining rigorous quality control over work produced
  • Able to build a good report quickly with staff, clients and suppliers
  • Focused on ensuring that project milestones and objectives are achieved and projects delivered on time and within budget
  • Fast learner

Notable Successes

  • Implementation of project plan for
  • YOY growth in Visitors – 2010/11 +25%, 2011-12 +40%
  • YOY growth in pageviews
  • Bouncerate reduction
  • Goal Conversions – 2010/11 +4%, 2011-12 +80%
  • Implementation of Social media strategy and considerable traffic and referral growth in…Twitter, Facebook, Google+, Blog
  • CRM – Conversions rates increased and increasing average order values

July 2005 – April 2011
Anglian Home Improvements, Norwich – Head Office
Marketing Projects Controller

To organise and control specific marketing projects in the most efficient and effective manner. Control all graphic material produced by the department for these projects. Co-ordinate and manage photography and film requirements when assigned to my specific work area. To support the Business Development Manager to bring new products to the market and provide the necessary support material for the workforce.

Project / Events

Core focus is to bring together projects in a highly creative and innovative way, being responsible for the management of large scale projects through to completion. I’m comfortable talking the talk with suppliers, designers and partner agencies and executing and delivering on complex projects. With a background working on large high profile projects and having built up a strong portfolio of activities, I’m never fazed by the unexpected.

My excellent organisational, project management, admin and co-ordination skills along with a strong work ethic and personality ensure projects are completed on time and within budget. I have experienced working in a process led and methodical production environments, dealing with large accounts and being the first point of contact for these projects.

Key Performance Indicators (KPI’s)

  • Organise and control the exhibition requirement for all product ranges.
  • The control of the County Show “transformer” programme.
  • Organise the equipment required for regional “instore” displays.
  • Monitor nominal and invoice reconciliation each month in liaison with retail accounts.
  • Develop and manage point of sale material within budget constraints.
  • Organise and control all product related display material at events (including graphics) with the assistance of the Events and Incentive Co-ordinator.
  • Product related displays across all product ranges including Wyevale Garden Centres.
  • Showroom re-furbishment, signage and graphic displays.
  • Photography and film for videos/DVD’s relating to consumers and the salesforce across all product ranges.

Key Skills
Extensive experience in a diverse range of projects and events.

Project Management

  • Meticulous project management capability and commercial grounding to ensure delivery of plans
  • Project planning and reporting
  • Ensuring consistency at each touch point across the brand
  • Resource and budget management
  • Experienced in managing large teams and projects
  • Customer focused and problem solver
  • Professional with a strong sense of responsibility
  • Ability to retain a positive attitude in a fast paced environment with high pressure, changes and an extensive work schedule
  • Strong interpersonal skills and ability to build effective project teams
  • Ensuring that personnel allocated to the project are trained to carry out their nominated functions correctly and in a safe manner
  • Manage relationships with key business partners / service providers
  • Serve as the senior operational lead and overall point of contact for the programme
  • Ensuring activities are organised and controlled in order to meet project programme dates
  • Is adept at problem resolution
  • Organised, with an ability to work well under pressure
  • Is result oriented and courageous in driving delivery. ‘Good’ is never good enough
  • Ensuring all project activities under their control are executed safely
  • Review terms and conditions of contract
  • Preparation and maintenance of cost report for issue to project manager and client
  • General control of project correspondence
  • Responsibility for the issue and control of all project documentation i.e. drawings, specifications, H&S, certification etc
  • Able to deliver the creative and logistical capabilities required to support planned marketing communications campaigns and activities
  • Work with the Product Marketing team, the Sales team and external agencies to generate and implement creative themes, ideas, messaging and designs for marketing communications campaigns and activities
  • Brief external agencies and suppliers on design and content requirements to support planned marketing communications campaigns and activities
  • Prepare marketing communications content, including press releases, web site content, and newsletters


  • Management and coordination of events, trade shows etc
  • Strong knowledge of the hospitality industry
  • Monitoring and measuring the ROI of each event
  • Working closely with the Marketing Director to develop messages to market
  • Solid understanding of strategic event marketing, activation, policies, practices and principles. Strong experience and knowledge of communications, marketing;, sponsorship and contract execution
  • Experience managing event logistics including accommodation, complex transportation networks, food and beverage services, guest communications, merchandising, staff scheduling and management, etc.
  • Ability to multi-task and high attention to detail
  • Extensive years full service event management experience for large scale events
  • Be completely familiar with emergency protocol, security contacts, and hospital locations / contact numbers, contingency plans, etc
  • Provide detailed post-event analysis
  • Provide guidance and oversight for all elements of the event including dining activities, business meetings, special needs requirements, etc
  • Be responsible for the programme budget
  • Liaise with off-site venues and coordinate with venue staff on scheduled functions and events

April 2004 – July 2005
Allen Burrows Limited, Advertising Agency part of Wunderman/Y&RSenior

Contributing to operational management for a small team of designers, responsible for enabling/facilitating a suitable working environment, whereby designers can create great concepts. Role was focused on making great creative ideas a reality. Attending meetings, liaising with photographers and creative agencies updating databases excellent attention to detail

Key Skills

  • Provide day-to-day technical & administrative support service to various colleagues
  • Working on projects from inception to completion for example, taking client enquiry/suggestion, specifying and designing solution
  • Lead on the development and enforcement of brand guidelines across company collateral, including document / presentation templates
  • Responsible for the co-ordination of pre-artwork meetings with the client, design agencies, suppliers, printers etc
  • Responsible for confirming priorities, specifications and requirements to the print
  • Full working knowledge of Print Production / Print Sector / Print Packaging / Packaging Design / Packaging Graphics / Reprographics experience
  • Exceptional communication and project management skills
  • The ability to operate closely with the client and communicate by phone, email and face to face
  • Is flexible, dependable and able to motivate good performance from their designers
  • Has experience delivering user experience design through all stages from concept to final realisation
  • To work within the clients structure
  • Skills in report writing using Microsoft Word & in data reporting using Microsoft Excel
  • Experience of working on-site at a clients premises
  • Full understanding of all print processes…Large format digital, Litho, Screen, HotFoil, Flexo and Gravure
  • Experience of Packaging Design / Shrink Film packaging in particular
  • Experience of colour separation & artwork
  • Understanding of supply chain requirements
  • The ability to be a doer as well as an instructor of tasks
  • Have a passion for great design, an advocate of the value of design and abreast of current trends within the fast changing world of technology and design
  • Ability to forge close working relationships with this client, buyers, developers, technologists
  • Responsible for the co-ordination of pre-artwork meetings with the client, design agencies, suppliers, printers etc
  • Collate artwork approvals and produce briefs for production and then liaise with the Artworkers to produce reports
  • Collate and estimate projects and then communicate these costs.
  • Attend necessary colour management meetings
  • Hold and attend pre-production meetings with all suppliers and printers.
  • Sign off all projects for invoicing
  • Develop critical paths for project
  • Utilise account/project management skills
  • Extremely organised, customer service focused and autonomous.

December 2003 – April 2004
Freelance, Advertising agencies and private clients
Graphic Designer/Mac Operator

Working from my own studio and within client’s premises, I undertook graphic design commissions for my own clients and worked on site for established agencies within East Anglia. Providing advise on repro techniques and software that could save time and expense to client agencies.

December 1998 –2003
Melville & Melville Limited, Advertising Agency
Production Manager/Senior Artworker

Managing the small artwork department, with responsibility for production timings, costs and implementation of new systems and the purchasing of equipment and supplies. Taking concepts to repro standard artwork making best use of the production methods, using experience of these techniques and advice from suppliers to achieve the best, most cost effective results within the budget. Checking the design proofs for errors that may occur at the repro house, proofing on press for colour standards and general production quality and taking the final responsibility for passing jobs.

April 1998 – November 1998 (Working concurrently with Breckland Print Ltd)
Spicers, Office Product Catalogue
Senior Artworker (freelance)

Working within the catalogue production department producing layouts for 200-300 page catalogues of stationery products. Using the basic template for pages inserting copy and visuals from a main file database and format to style. Designing specialist symbols for product ranges. Providing advise on production methods and techniques to aid in the efficient production of final artwork.

May 1997 – December 1998 (Working concurrently with Spicers)
Breckland Print Limited, 6 Colour Litho Printing
Senior Artworker/Repro Operator

Working on a shift rota of continental days I was required to output from the main workstation 86% of the film required for the planning and plate making staff. Mostly using Quark Xpress, artwork was imposed using Imposition to a maximum of SRA2 size and output film. I was experienced in conventional planning and proofing methods. Having been involved with the installation of a new system at Decorative Sleeves (previous position) it was asked if I could advise on the upgrade and maintenance of this Mac system.

June 1990 – May 1997
Various print and design positions, information available if required.


Sept 02 – June 04 West Suffolk College
Sept 88 – June 90 Norfolk College of Arts and Technology, King’s Lynn Sept
83 – June 88 Methwold High School, Norfolk

ILM First Line management (formerly NEBS)
“A” Level Art and Pre-specialist Art and Design
GCSE Higher End Passes (C+) in…
Art, CDT Design & Communications, Computer Studies, Electronics, Physics, Maths, Geography, English.

Training courses
ILM First Line Management – Two years night classes
Two Day Lightwave 3D version 7
Appointed person first aider
Two Day Quark Xpress 4
Half Day Quark Xpress off site
Half Day Illustrator off site
Half Day Photoshop off sit
The Winning Edge Fire
Warden Training
Effective Events Management
Microsoft Project
First Aider

Apple Macintosh Experience
During over 20 years working on Mac’s I have learnt many of the professional packages: Photoshop, Illustrator, Freehand, Quark Xpress and Imposition, Adobe Acrobat.Other software

Currently – MS Office, Access, Visio, Social Media Monitoring, bespoke in-house systems.
Historically – Microsoft Project, Suitcase, Norton Utilities, AdobeStreamline, Toast, Fontographer, Filmeaker Pro, Omnipage, MicrosoftWord, Excel, Powerpoint and others. I am also familiar with all relevant system software 1992-2008. I have performed hardware upgrades through this period, specified new systems and upgrades for several of the companies I have worked for.

Available on request

Comments Off on Ideal Home Show 2010 – Second Showhouse

Ideal Home Show 2010 – Second Showhouse


To be completed

Comments Off on Ideal Home Show 2009 – Showhouse

Ideal Home Show 2009 – Showhouse


This was the first show house I’d ever done, turned out OK.

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Protected: Hampton Court Flower Show 2008 – Silver Guilt


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Comments Off on Ideal Home Show 2007 – Lotus Stand

Ideal Home Show 2007 – Lotus Stand


For the Spring 2007 Ideal Home Show I made a concerted effort to impress and add a little excitement.

Big thanks to the staff at Lotus Cars for their little car, great to work with you all truly exceptional people. What a stunning result.

Comments Off on Ideal Home Show 2006 – Grey Stand

Ideal Home Show 2006 – Grey Stand


Colour scheme was not my choice, but we made it look OK (kind of).